Keep Your Guests - “In the Know”

Promote Your Catering Business or Restaurant

1. Keep your company name in the fore front of the guests’ mind.
2. Build relationship though communication.
3. Keep it simple
4. Make a plan
5. Do it!

Your Company Name / Brand

Using the internet can be one of the most cost effective ways to keep your guests “In the Know” about your goods and services. By keeping your company name and brand in the minds of your clients, when it comes to services, they think of you first.

Relationship

Regular communication with your client base builds confidence and trust.  This is a great opportunity to provide valuable information such as “Special Offers”, “Promotions” and “Last Minute Specials”.  Create promotions to fill out the slow dates on the calendar.  Sundays seem to be a slow day for the catering company.  However, you could offer incentives for people to book their events Sunday - Thursday like many of the hotels do to fill their rooms. Everyone appreciates a special deal and especially in this economy.

Keep It Simple

Make a list of the special offers, promotions and last minute deals that you could offer.  Organize the list according to time of year, seasons, months, weeks or days in which these offerings would need to be communicated to your clients, guests and customers.

Make a Plan

Using your existing client list collect the names and email addresses.  Start collecting new ones through your website and use a sign up sheet in your lobby or reception area.  You can start doing this right away. Assign the tasks to a person who would be in the best position to accomplish this for you in the shortest amount of time.

Marketing Tips

For the most effective restaurant marketing keep the message appropriate to your audience and timely.  Send info on a regularly scheduled basis.  You can even group your message and send the same message out for several operations at the same time.  If you had two restaurants you could send the same message out to both groups of customers. This works great for franchises as well.

Do It!

There are several Emailing Services available for the Do It Yourself small business owner.  Check them all out to see which one would work best for you.  There are hundreds of themed templates available.  Email marketing for restaurants and catering companies is very cost effective, affordable and can produce a great return on investment. The owners of the Fajita Grill had success!.